Skip to main content

Survey Uncovers Shocking Reality of Generational Conflict in Housing Market: Leaf Home Insights Reach Quartz Community

Leaf Home
  • January 29, 2024
  • 1 min read

The housing market is tough today for young Americans. Prices are high. Interest rates are high. The savings needed for a deposit are getting eaten up by inflation, job loss, and childcare. Unfortunately, tomorrow’s housing market isn’t shaping up to be too great, either.

A poll commissioned by renovation firm Leaf Home suggests that baby boomers, who are still the biggest generational cohort of both homeowners and homebuyers, don’t plan to leave their homes or fix them up anytime soon.

Almost three quarters of boomers who responded to the survey said they’ve lived in their homes for more than a decade, and more than half (55%) don’t intend to move. Nearly seven out of 10 live in homes more than 30 years old, with no plans to make major renovations.

“The housing market is caught in a generational tug-of-war,” said Leaf Home CEO Jon Bostock in a press release accompanying the poll. “Boomers will soon face aging-in-place hurdles, while millennials will face the surprise of homes in need of major upgrades.”

Read the Full Article on QUARTZ

Company News

Recent News

  • Milena Schmidt
  • October 28, 2025
  • 3 min read
LeafFilter® and Mike Holmes Team Up to Make Home Maintenance Easier
LeafFilter® has partnered with professional contractor and HGTV personality Mike Holmes to promote year-round home maintenance and protection. The collaboration features educational content across YouTube, podcasts, blogs, and social media.
Company News
  • Leaf Home
  • September 8, 2025
  • 7 min read
Leaf Home Announces Acquisition of Erie Home, Uniting Two Leading Residential Services Providers
Leaf is Positioned as the Largest Direct-to-Consumer Residential Services and Home Improvement Company in North America Acquisition Expands Service Offerings, Creating a Comprehensive Home Solutions Platform HUDSON, OHIO, September 8, 2025 – Leaf Home (“Leaf”) announced today that it has acquired Erie Home (“Erie”), combining two of the foremost leaders in the direct-to-consumer (“DTC”) home[…]
Company News